Launching an updated visual identity and redesigned website
We are excited to share our new and updated visual identity and redesigned website. As our organisation has evolved and expanded, we needed to rethink how we conveyed who we are, what we stand for, and ultimately the work that we do to advance our vision of a world where every North Korean can claim their inalienable right to justice.
One of the first things you may notice is our name. We are now Korea Future. This is a small but important change. When we began, our work was defined by a single initiative, namely documenting sexual and gender-based violence. Today, our team, our collective capacity, and our experience have increased exponentially. We now work across multiple areas of the human rights landscape and beyond one single initiative.
Another change is our logo, which has been updated and modernised. Addressing what we perceived to be an outdated and orientalist former design, we have moved to a new and modern logo that situates Korea Future within an international context. Our logo has meaning in signifying dialogue across diaspora and international communities, and in looking back to past violations and forward to future justice and accountability. Our colour palette has been reworked to align with our values and vision. Once a harsh red, our logo and graphics now adopt a more sensitive hue to signify a brighter future for survivors and increased visibility for our work. How we communicate with our audiences is critical. Good design conveys our ideas in the most effective way and tells the world who we are in a visual language that is not only impactful, but also active in holding your attention and gaining your support. Each graphic that we have adopted reflects individual areas across our organisation’s work. And most importantly, they are inherently positive to reflect our ambitions.
Finally, our website has been updated to aid the user experience. You will find fewer links and need fewer clicks to get to the important information—both in Korean and English. We have also taken on a greater responsibility when it comes to your data. Our new website does not store any cookies in your browser. We run our own analytics script to collect some anonymous usage data for statistical purposes, but not to track you as an individual visitor. The source code we use is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words.
This update has been made possible by What Eye Made, who developed our new identity and supported our evolution, and through feedback and suggestions that we received from anonymous reviewers, human rights defenders, and visual designers.